Optimizing Your Website for Local Search – A Comprehensive Guide

Local search is a critical component of online marketing for brick-and-mortar businesses. It involves optimizing your website to ensure that your business’s NAP information is consistent across all directories and citations, as well as making sure your site is mobile-friendly.

Creating helpful and comprehensive guides is a great way to build trust with your audience. The most effective guides will meet your audience at their level of understanding, and walk them through a step-by-step process.

Keyword Research

Optimizing for local search requires a distinct set of skills that differs from …